Will the Next iPhone Cost More? Apple Stays Silent as Tariff Costs Mount

The possibility of rising prices on Apple products in the U.S. has resurfaced following the company’s latest earnings report. With global trade tensions and tariffs back in focus, many are wondering if iPhones, iPads, and Macs could soon come with higher price tags.

During Apple’s second fiscal quarter earnings call, CEO Tim Cook addressed the impact of tariffs — a topic that’s been looming over tech companies for years. As covered by outlets like CNBC and TechCrunch, Apple expects to absorb about $900 million in tariff-related costs during the current June quarter. That’s a massive sum, even for a trillion-dollar company like Apple. For now, Apple says it’s covering that expense rather than raising consumer prices.

Looking ahead, however, things aren’t so clear-cut. Cook didn’t confirm or deny potential future price changes. Instead, he said there’s “nothing to announce today” and stressed Apple’s ongoing efforts to streamline its supply chain and control costs. Still, he acknowledged the challenge of forecasting future tariff impacts, since trade dynamics can shift rapidly.

To combat tariff pressures, Apple has been diversifying its manufacturing footprint. In particular, it’s moved a significant chunk of iPhone production for the U.S. to India. Meanwhile, other key devices — including iPads, Macs, AirPods, and Apple Watches — are increasingly being produced in Vietnam. While China remains a major hub for global production, this shift is designed to reduce the burden of U.S.-specific tariffs.

Despite these changes, Apple’s massive scale means tariffs are still a financial hurdle. The projected $900 million in added costs this quarter assumes trade conditions stay consistent — but that’s far from guaranteed. As 9to5Mac noted, any changes in tariff rules or new policies could push that number even higher.

So far, Apple has chosen to absorb these extra costs rather than pass them along to customers. But if tariffs continue to weigh heavily on the company, it’s not out of the question that prices could rise in the future. That said, Apple is still seeing strong performance, with $95.4 billion in revenue last quarter — a 5% increase from the year before.

For the time being, Apple’s pricing remains unchanged. But the real test will be whether that holds as global trade negotiations evolve — especially with the iPhone 17 launch on the horizon.

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